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Membership Advice 
This section contains membership-related good practice information and advice.

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Featured Advice: The Perfect Membership Scheme?

This popular advice sheet (now in its third edition) explores popular and emerging membership scheme models. It has been downloaded 3,000 times in just one year!

It identifies the critical components and makes clear recommendations that will help you to create, quality assure, or change your existing membership scheme to greatly improve membership value and growth.

The advice sheet also includes 40+ membership scheme temperature-check questions to enable you to analyse your membership scheme proposition.

Written by MemberWise Founder, Richard Gott, in collaboration with a group of eight senior association and membership professionals, this advice sheet treads some serious new membership related ground and has formed the content of 3 provider/client away days for leading sector providers.

Download a free copy...
Stream a free copy...

To request a hard copy of this advice sheet or query if this popular content can be included in an away day or client day please Contact Us.

Member Benefit Evaluation Tool (Generational)

Adopting a multi-plaform segmented approach to membership Insight (VIDEO)
Membership Marketing & Initiatives Manager, Sinead Whelan, Royal College of General Practitioners (RCGP)

Member Segmentation Insight (VIDEO)
Head of Membership, Stephanie Richardson, Institute of Physics (IOP)


Adopting a segmented multi-platform approach to membership
MemberWise Video Insight

Online Membership Communications - Keeping up with new trends
MemberWise Video Insight

How Did You Know I like Cats? Seamless Member Engagement in the Digital Age


What's in it for me?



Recruiting Members During Challenging Times

Sue Froggatt Training


Retaining Members During Challenging Times



Delivering Events that Drive Member Recruitment and Retention


Driving Retention and Recruitment through Online Engagement


Local Member Networks - The 5 Stages of Development


Using Membership Research to Inform the Strategic Planning Process


Member Recruitment, Retention and Renewals - Can Direct Debit Help?


Retaining Members During Uncertain Times


Planning for Growth

Sue Froggatt Training


Top Ten Online Membership Survey Tips



Proven Strategies to Improve Member Retention